The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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beverages - non-alcoholic drinks
Award
Agency
Client
Title
Category
Annual ID
Anchor Milk Slams
Agency: Colenso BBDO / Auckland + Assembly / Auckland
Client: Fonterra Brands NZ Category: Craft - Writing / Campaign
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Innovation in Design / Moving Image
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft - Innovation in Moving Image Craft / Visual
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Custom Content
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft / Use of Visuals
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Innovation in Radio
Bubbles
Agency: Memac Ogilvy / Dubai
Client: Coca-Cola Middle East Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Experiential Radio
vitaminwater Brand Book
Agency: COLLINS / NEW YORK
Client: vitaminwater Category: Editorial / Book Interior
G Active - Water Made Active
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Craft / Animation - Single or Series
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Craft / Use of Music - Single or Campaign
Cup
Agency: Memac Ogilvy / Dubai
Client: Coca-Cola Middle East Category: Craft / Art Direction - Single or Campaign
Bandido — disrupting the Californian coffee scene.
Agency: Magpie Studio / London
Client: Bandido Coffee Co Category: Branding / Logo
SnapSkate
Agency: Ogilvy / Germany
Client: Coca-Cola GmbH Category: Influencer Marketing / Single Channel
Open Gallery
Agency: R/GA / Chicago
Client: LIFEWTR Category: Social Engagement / User-Generated Content
PLACEMAT FOR TWO
Agency: Sancho BBDO / Bogotá
Client: POSTOBÓN S.A. Category: Promotional / Collateral Items - Single or Series
A statement for tolerance
Agency: loved gmbh / Hamburg
Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Brand Voice
Intolerance: A Lactose Story
Agency: lg2 / Montreal
Client: Agropur - Natrel Category: Online / Short Form - Single
#SistersInSweat
Agency: Tool / Santa Monica + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Online / Short Form - Single
A statement for tolerance
Agency: loved gmbh / Hamburg
Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Packaging / Specialty
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Innovation in Social Media
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Integrated Branding
Coca-Cola Times Square Billboard
Agency: space150 / Minneapolis
Client: The Coca-Cola Company Category: Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
vitaminwater Brand Book
Agency: COLLINS / NEW YORK
Client: vitaminwater Category: Editorial / Book Cover
A statement for tolerance
Agency: loved gmbh / Hamburg
Client: ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG Category: Physical Product
Why Not Zero
Agency: Wieden+Kennedy / New York + Titmouse / New York
Client: Jordan Brand Category: Craft - Use of Music / Original Music - Single or Campaign
Anthony Joshua | Made To Move
Agency: Final Cut / London + Grey / London + Smuggler / London + MPC / London
Client: Lucozade Sport Category: Craft - Editing / Single
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Utility
PLACEMAT FOR TWO
Agency: Sancho BBDO / Bogotá
Client: POSTOBÓN S.A. Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Craft / Sound - Campaign
Snack Time
Agency: DDB Canada / Vancouver
Client: Milk West Category: Online / Short Form - Campaign
Comin' Home
Agency: McCann / New York + Untitled / Santa Monica + Framestore / New York + Big Sky Editorial / New York
Client: Nespresso Category: Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Bandido — disrupting the Californian coffee scene
Agency: Magpie Studio / London
Client: Bandido Coffee Co. Category: Branding / Identity System
Swishy Chug: The Fake Brand That Led to Real Results
Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco
Client: Jamba Juice Category: Real-Time Response / Activity / Proactive Communications
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Innovation in Interactive / Gaming
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Innovation in Social Media
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Branded Social Post / Branded Social Post - Single
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Gaming
Swishy Chug: The Fake Brand That Led to Real Results
Agency: Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco
Client: Jamba Juice Category: Branded Social Post / Real-Time Response
Serena Williams' Match Point | Gatorade
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Gaming
X-Ray Casts
Agency: Colenso BBDO / Auckland
Client: Fonterra Brands NZ, Anchor Category: Innovation in Print & Outdoor / Ambient Media
Drought Pack
Agency: Joe Public United / Johannesburg
Client: Clover Category: Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Just A Kid Campaign
Agency: Wieden+Kennedy / Portland + Universal McCann / New York
Client: Powerade Category: Integrated Branding
Make Time For Snapple (2016 Campaign)
Agency: Deutsch / Los Angeles + Hungry Man / Los Angeles
Client: Dr Pepper Snapple Group Category: Television / Short Form - Campaign
Award:
2018 Moving Image Craft Gold Pencil
Agency:
Colenso BBDO / Auckland + Assembly / Auckland
Client:
Fonterra Brands NZ
Title:
Anchor Milk Slams
Category:
Craft - Writing / Campaign
Annual ID:
OS_MI18015G
Award:
2018 Design Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Innovation in Design / Moving Image
Annual ID:
OS_DE18074G
Award:
2018 Moving Image Craft Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Craft - Innovation in Moving Image Craft / Visual
Annual ID:
OS_MI18050G
Award:
2018 Radio Gold Pencil
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Custom Content
Annual ID:
OS_RA18009G
Award:
2018 Social Media Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Craft / Use of Visuals
Annual ID:
OS_SM18018G
Award:
2018 Radio Silver Pencil
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Innovation in Radio
Annual ID:
OS_RA18027S
Award:
2018 Print & Outdoor Silver Pencil
Agency:
Memac Ogilvy / Dubai
Client:
Coca-Cola Middle East
Title:
Bubbles
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Campaign
Annual ID:
OS_PO18031S
Award:
2018 Radio Silver Pencil
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Experiential Radio
Annual ID:
OS_RA18013S
Award:
2018 Design Silver Pencil
Agency:
COLLINS / NEW YORK
Client:
vitaminwater
Title:
vitaminwater Brand Book
Category:
Editorial / Book Interior
Annual ID:
OS_DE18011S
Award:
2018 Design Silver Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
G Active - Water Made Active
Category:
Craft / Animation - Single or Series
Annual ID:
OS_DE18065S
Award:
2018 Radio Bronze Pencil
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Craft / Use of Music - Single or Campaign
Annual ID:
OS_RA18025B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Memac Ogilvy / Dubai
Client:
Coca-Cola Middle East
Title:
Cup
Category:
Craft / Art Direction - Single or Campaign
Annual ID:
OS_PO18056B
Award:
2018 Design Bronze Pencil
Agency:
Magpie Studio / London
Client:
Bandido Coffee Co
Title:
Bandido — disrupting the Californian coffee scene.
Category:
Branding / Logo
Annual ID:
OS_DE18003B
Award:
2018 Social Influencer Marketing Merit Award
Agency:
Ogilvy / Germany
Client:
Coca-Cola GmbH
Title:
SnapSkate
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18014M
Award:
2018 Social Media Merit Award
Agency:
R/GA / Chicago
Client:
LIFEWTR
Title:
Open Gallery
Category:
Social Engagement / User-Generated Content
Annual ID:
OS_SM18048M
Award:
2018 Design Merit Award
Agency:
Sancho BBDO / Bogotá
Client:
POSTOBÓN S.A.
Title:
PLACEMAT FOR TWO
Category:
Promotional / Collateral Items - Single or Series
Annual ID:
OS_DE18142M
Award:
2018 Mobile Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
41 Steps
Category:
Use of Technology
Annual ID:
OS_MO18055M
Award:
2018 Public Relations Merit Award
Agency:
loved gmbh / Hamburg
Client:
ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG
Title:
A statement for tolerance
Category:
Brand Voice
Annual ID:
OS_PR18059M
Award:
2018 Interactive Merit Award
Agency:
Ogilvy / Germany
Client:
Coca-Cola GmbH
Title:
SnapSkate
Category:
Interactive Video
Annual ID:
OS_IN18060M
Award:
2018 Branded Entertainment Merit Award
Agency:
lg2 / Montreal
Client:
Agropur - Natrel
Title:
Intolerance: A Lactose Story
Category:
Online / Short Form - Single
Annual ID:
OS_BE18060M
Award:
2018 Branded Entertainment Merit Award
Agency:
Tool / Santa Monica + Gatorade / Chicago + TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
#SistersInSweat
Category:
Online / Short Form - Single
Annual ID:
OS_BE18066M
Award:
2018 Design Merit Award
Agency:
loved gmbh / Hamburg
Client:
ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG
Title:
A statement for tolerance
Category:
Packaging / Specialty
Annual ID:
OS_DE18155M
Award:
2018 Social Media Merit Award
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Innovation in Social Media
Annual ID:
OS_SM18066M
Award:
2018 Social Media Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
41 Steps
Category:
Innovation in Social Media
Annual ID:
OS_SM18068M
Award:
2018 Mobile Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
41 Steps
Category:
Innovation in Mobile
Annual ID:
OS_MO18069M
Award:
2018 Cross-Platform Merit Award
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Integrated Branding
Annual ID:
OS_CP18040M
Award:
2018 Print & Outdoor Merit Award
Agency:
space150 / Minneapolis
Client:
The Coca-Cola Company
Title:
Coca-Cola Times Square Billboard
Category:
Ambient Media (Indoor & Outdoor) / Dynamic Billboards & Transit - Single or Campaign
Annual ID:
OS_PO18144M
Award:
2018 Design Merit Award
Agency:
COLLINS / NEW YORK
Client:
vitaminwater
Title:
vitaminwater Brand Book
Category:
Editorial / Book Cover
Annual ID:
OS_DE18103M
Award:
2018 Interactive Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
41 Steps
Category:
Craft / Art Direction
Annual ID:
OS_IN18082M
Award:
2018 Intellectual Property Merit Award
Agency:
loved gmbh / Hamburg
Client:
ALI Getränke UG / Husumer Mineralbrunnen HMB GmbH & Co. KG
Title:
A statement for tolerance
Category:
Physical Product
Annual ID:
OS_IP18020M
Award:
2018 Moving Image Craft Merit Award
Agency:
Wieden+Kennedy / New York + Titmouse / New York
Client:
Jordan Brand
Title:
Why Not Zero
Category:
Craft - Use of Music / Original Music - Single or Campaign
Annual ID:
OS_MI180144M
Award:
2018 Moving Image Craft Merit Award
Agency:
Final Cut / London + Grey / London + Smuggler / London + MPC / London
Client:
Lucozade Sport
Title:
Anthony Joshua | Made To Move
Category:
Craft - Editing / Single
Annual ID:
OS_MI18095M
Award:
2018 Mobile Merit Award
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Utility
Annual ID:
OS_MO18040M
Award:
2018 Print & Outdoor Merit Award
Agency:
Sancho BBDO / Bogotá
Client:
POSTOBÓN S.A.
Title:
PLACEMAT FOR TWO
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID:
OS_PO18125M
Award:
2018 Cross-Platform Merit Award
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Craft / Sound - Campaign
Annual ID:
OS_CP18059M
Award:
2018 Branded Entertainment Merit Award
Agency:
DDB Canada / Vancouver
Client:
Milk West
Title:
Snack Time
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE18069M
Award:
2018 Moving Image Craft Merit Award
Agency:
McCann / New York + Untitled / Santa Monica + Framestore / New York + Big Sky Editorial / New York
Client:
Nespresso
Title:
Comin' Home
Category:
Craft - Use of Music / Licensed / Adapted Music - Single or Campaign
Annual ID:
OS_MI180148M
Award:
2018 Design Merit Award
Agency:
Magpie Studio / London
Client:
Bandido Coffee Co.
Title:
Bandido — disrupting the Californian coffee scene
Category:
Branding / Identity System
Annual ID:
OS_DE18085M
Award:
2017 Public Relations Gold Pencil
Agency:
Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco
Client:
Jamba Juice
Title:
Swishy Chug: The Fake Brand That Led to Real Results
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR17023G
Award:
2017 Interactive Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Interactive / Gaming
Annual ID:
OS_IN17035G
Award:
2017 Social Media Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Innovation in Social Media
Annual ID:
OS_SM17031G
Award:
2017 Social Media Gold Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Branded Social Post / Branded Social Post - Single
Annual ID:
OS_SM17003G
Award:
2017 Interactive Silver Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Gaming
Annual ID:
OS_IN17018S
Award:
2017 Social Media Silver Pencil
Agency:
Zimmerman Advertising / Fort Lauderdale + Finn Partners / San Francisco
Client:
Jamba Juice
Title:
Swishy Chug: The Fake Brand That Led to Real Results
Category:
Branded Social Post / Real-Time Response
Annual ID:
OS_SM17013S
Award:
2017 Branded Entertainment Bronze Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
Serena Williams' Match Point | Gatorade
Category:
Gaming
Annual ID:
OS_BE17023B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
Fonterra Brands NZ, Anchor
Title:
X-Ray Casts
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO17063B
Award:
2017 Print & Outdoor Bronze Pencil
Agency:
Joe Public United / Johannesburg
Client:
Clover
Title:
Drought Pack
Category:
Ambient Media (Indoor & Outdoor) / P.O.P. & In-Store - Single
Annual ID:
OS_PO17025B
Award:
2017 Cross-Platform Merit Award
Agency:
Wieden+Kennedy / Portland + Universal McCann / New York
Client:
Powerade
Title:
Just A Kid Campaign
Category:
Integrated Branding
Annual ID:
OS_CP17059M
Award:
2017 Film Merit Award
Agency:
Deutsch / Los Angeles + Hungry Man / Los Angeles
Client:
Dr Pepper Snapple Group
Title:
Make Time For Snapple (2016 Campaign)
Category:
Television / Short Form - Campaign
Annual ID:
OS_FI17056M
Award:
2017 Branded Entertainment Merit Award
Agency:
FP7/CAI / Cairo
Client:
Coca Cola
Title:
The Line Up Song
Category:
Online / Short Form - Single
Annual ID:
OS_BE17062M